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Investing for impact: gaps, trends, and lessons – American Century Investments®

An update from American Century's Senior Vice President and head of sustainable investing, Sarah Bratton Hughes.

Posted on Apr 06, 2023

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... Impact investing refers to investment strategies that have the potential to deliver competitive long-term returns while seeking to have a positive impact on society. For the sixth time, American Century Investments surveyed individual investors to understand their views on, and involvement in impact investing. This latest survey, conducted in December 2022, covered representative samples of adults in the US, UK, Germany, Singapore and Australia. The results reveal interesting differences across generations and countries, and challenge some assumptions people make about impact investors and their investing priorities.

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