Five reasons why sustainability matters even more in 2023 - J.P. Morgan Asset Management

The debate around what sustainable investing is, and particularly around what it isn’t, is expected to continue into 2023.

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Welcome to the second year of the era of chaos, where interest rates are no longer negative and inflation is no longer a textbook concept.

In this brave new world, there continues to be a growing appetite for investing in a more sustainable future. However, sustainable investing has – for the first time – begun to come under extensive scrutiny from not only investors and activists, but also from regulators and policymakers. The debate around what sustainable investing is, and particularly around what it isn’t, is expected to continue into 2023.

There is no doubt that sustainable investing is here to stay, but the question is what it will look like after a decade long bull market, attacks from anti-ESG (environmental, social and governance) movements, and greenwashing allegations. Amid all the chaos, the key is to focus on the signals, not the noise.

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