- Some purpose-driven businesses may worry that becoming a listed company might threaten their values and long-term goals.
- Becoming a public-benefit corporation (PBC) is a powerful way for mission-oriented listed businesses to protect their core values.
- PBCs such as Veeva and Coursera demonstrate that furthering the interests of their shareholders can go hand-in-hand with pursuing their missions.
Can you be both purposeful and public? Or, put another way, can public companies be positively impactful?
Artemis disclaimer: For UK professional investors only.
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