For better participant engagement, tie retirement savings to current headlines - AllianceBernstein

Engagement is fragmented, leaving gaps for sponsors to fill.

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... It’s often said that a home is life’s biggest investment, along with a college education and cars. But our retirement nest egg is often overlooked, perhaps because it’s intangible, even though it usually involves an even bigger financial stake. With so many competing priorities, plan participants are increasingly detached from their retirement accounts - they’re either too busy or not interested. Persistently low confidence and financial literacy don’t help matters.

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