What – or who – is a 'catalyst'? And why they matter – Artemis Investment Management

Neil Goddin explains why Artemis’ impact equities team actively seek out companies led by these ‘catalysts’ who change the way things are done.

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Why does this matter to the manager of a positive impact fund? It matters because it is clear to Artemis Investment Management that some of the best businesses in the world were built by ‘catalysts’.

At Netflix, Amazon, Microsoft, Patagonia and Tesla, there has been a catalyst seeking to change the way things were done. Being this catalyst is never easy. People are averse to change; encouraging them to believe there is a different, better way of doing things to believe in unorthodox methods is difficult. So catalysts are often laughed at, called fools and expected to fail.

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