Sustainable investing in Europe: Why putting a label on it really matters - BNP Paribas Asset Management

The labels that independently certify sustainable investment strategies in Europe are by no means new – in fact, they have multiplied and been expanded in recent years. Cynics may view such labels as bureaucratic meddling that adds unwanted hassle and cost. Far from it, say BNP Paribas Asset Management.

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ESG labels are proving their worth by providing a level, more transparent, playing field for asset managers and investors in a burgeoning European market that has some EUR 496 billion in assets under management.

So: how do these labels work, and how do they help the asset management industry and investors?

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