Engagement case study: Baidu – Federated Hermes Limited

How EOS engaged with a leading Chinese technology firm.

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... Founded in 2000 as a search engine, Baidu adopted artificial intelligence (AI) in 2010 to enhance content discovery and is now a leading Chinese AI company, with products and services that reach over a billion devices monthly.

Federated Hermes Limited have been engaging with Baidu on AI and digital rights since 2019, when they first encouraged the company to establish and publish AI governance principles, as Federated Hermes Limited believe that doing so helps reassure investors that a company is appropriately mitigating risks associated with AI development and deployment.

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