Goodbye and good riddance to fifty shades of green - Triodos Investment Management

A blog post by Jacco Minnaar, Chair of the Management Board at Triodos Investment Management.

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... For quite some time now the term ‘fifty shades of green’ has been used to describe the investor challenge of wading through a sea of sustainable investment options, from dark green, to light green to just plain greenwashing. Thank to the new EU Taxonomy we will be able to bid goodbye and good riddance to vague and misleading product propaganda.

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