Reinventing impact in real estate through a “total impact approach” to investing in new homes and communities - PfP Capital

The advance of impact investment in recent years has led to a greater emphasis on metrics, transparency and reporting standards. But there is another side to impact investment that needs more emphasis which is about the actual approaches fund managers use to make a positive difference through their investment strategies.

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In this blog, Chris Jones, Managing Director of PfP Capital, considers the ‘total impact approach’ they apply to their business. This means looking at everything they do and aiming to make a positive social, economic and environmental impact through their assets, supply chain, people and financial resources. This approach goes well beyond negative screening and the standard ESG factors.

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